Friday, 10 December 2010
Friday, 3 December 2010
Monday, 29 November 2010
Friday, 26 November 2010
Wednesday, 3 November 2010
After analysing many music videos, I have realised that nearly all modern music videos can typically be placed in to one (or possibly more) of the same genres. For example, a performance by the artist is typically seen within the music video, whether it be live or in front of a green sheet and then edited. Some music videos contain only artist performances whereas others contain performances at a certain point within the video, for example the end. Stone Sour's 'Made Of Scars' is an example of a music video consisting of a performance throughout;
[[ http://www.youtube.com/watch?v=_tmxCRRmNhM&ob=av2e ]]
A more unusual example of this is Stone Sours' 'Say You'll Haunt Me'. This music video is high in entropic features as we do not see the band performance, but a ghostly version of the performance, as they are played in front of each band member. This emphasises the redundancy of the performance genre throughout modern music videos. I will bear this in mind when producing my own music video, as it is clearly a common way of producing a successful music video.
Tuesday, 2 November 2010
Monday, 1 November 2010
Tuesday, 19 October 2010
This is because pop music videos are often aimed at teenagers, and often females. Stereotypically, teenagers, especially females, are known for having a short attention span (57% of US teens and rising- source; itfacts.biz) so simple music videos would be successful in attracting the target audience's attention.
By containing these micro features within the music video, it ensures the artist attracts the correct target audience to the video and therefore; the rest of the album by that particular artist.
Examples of pop music videos include;
Sunday, 19 September 2010
This type of music video is fairly entropic and gives the artist more freedom and creativity to the video as ideas which may not be possible by using actors may be drawn up and used in animated music videos; the killing sequence within this music video for example.
Other music video genres include hybrid genres (narrative and performance for example), dancing, dis-jointed, illogical, classic, low budget, soundtrack/film, sexually available, emotional, parody and montage.
Narrative music videos are rather common modernly, and an example of an only narrative music video is Slipknot's 'Snuff';
This music video also contains both Redundant and Entropic features throughout.
-The video constists of a band performance throughout.
-The music video contains a happy ending; the kid gets saved and taken back home.
-The video contains an 'the end' title.
-The music video is based on real life situations- (child abduction).
-Make up on the male band members.
-Low key lighting is used giving it a dark look.
- Flashbacks used to tell the story.
-Story not told in chronological order.
-Violent hand gestures used- gun.
This music video contains both Redundant and Entropic features throughout.
-The music video is about love; a couple in love.
- The music video is shot during sunset, which is typical of a romantic song.
- The video is shot on the beach/seaside which is a sign of love.
- The male gives the female a pendant, as a sign of love.
- The clothing of the pair is average of their age.
- Contains a performance and a narrative.
-The video is shot in a cornfield and carnival.
- The beach is cold, suggested by the artist (Keith Urban)'s coat.
- The video has an unhappy ending; the couple end up alone.
- The male protagonist ends up keeping the pendandt as a reminder, despite it being given to her.
In music videos, redundancy can be found when a music video is conventional and predictable; the director and/or artist will do very little to make the music video different from others already out there by other artists. If this continues, eventually all music videos will end up the same and will all become boring and predictable to the audience. As modern music videos are used as marketing devices, directors and artists will want to find something to make the video stand out and to attract the audience to the video, and hopefully buy the whole album by the artist. For this, a music video needs to be entropic too.
Entropy is a text that contains "unpredictable elements". (Wikipedia).
Although audiences wish to see some similar features in music videos so that they can categorise it in to a certain genre, audiences also like to see a "repetition of difference" (Hal Hartley). This means a music video will have to stand out from others within that genre in order to get the audience's attention. To do this, a music video will often contain entropic and unusual elements, which are unexpected within that genre to attract the attention of the audience. Entropic features can vary depending on the genre of music the video belongs to, but can be almost anything unexpected.
A good example of this is Lady GaGa's music video for 'Telephone'
Saturday, 18 September 2010
Friday, 10 September 2010
Actors, Performers and Models.
Monday, 12 July 2010
Monday, 28 June 2010