Creative Tasks

This week I have been creating my animated storyboard for my music video. This includes drawing out a shot to shot plan of what exactly will be happening throughout the music video, which helped me even further with my own understanding of what I wish to happen, the types of shots I will capture, and gave me an understanding of how long the video will take to film. This task helped me develop my creativity skills as it gave me the opportunity to think up a sequence of entropic and unusual ideas to make the video interesting and to engage my target audience. These ideas came from a mixture of two things; what I have already seen and how I wish to see things. For example, during my bus journey to and from college in the morning, I travel past many different sights including fields and smaller villages. This is where my original idea for location came from, as it connotes freedom, which I believe reflects my chosen song What's Going On; as it is the freedom to chose what is going on.

I also travel during the sunrise and return during sunset. Whilst seeing this when travelling, I thought it would be a good idea to use in the music video, as it sets the scene well and also reflects the song theme of confusion, as days can go by without a person understanding a situation etc. completely. After deciding on this idea, I remembered I had already seen this happen in a music video but sped up to save time and interest the audience. This video (Keith Urban's I Told You So; http://www.youtube.com/watch?v=udBYwtp67wg&feature=related ) is what I will be keeping in mind when filming the beginning and the end of my own video, as it is an example of a successful beginning and end to a music video.

The rest of the ideas for my music video came from a discussion of random ideas from my partner. For example, when first hearing the chosen song, synaesthesia helped me think of a desert style location. However, due to the country we live in and the lack of deserts here, the idea of a corn field sprung up. However, due to the time of the year we will be filming this location was not possible. Instead, me and my partner settled for a long grassed field, which gives off the same look as the cornfield would have done. With the theme of confusion and entropy in mind, we started thinking of ways to attract our target audience for the video, and came up with the scarecrow idea. We believe this reflects the song and interests the audience at the same time.

To continue with the creative week, I will be using these ideas to get some photographs for my print production work over the weekend.

Sir Ken Robinson however, once stated that less and less people are creative as people are becoming scared to make mistakes. He claimed that creativity is the process of not being scared to try new things and make mistakes. To some extent I agree with this idea, because if you are not going to take the chance, there is very little you can do without it becoming redundant and boring.