Pitch Feedback

Me and my partner pitched our idea to a group of people in the same age group as our target audience to see whether they believe our concept and idea would attract this audience. The feedback we got was surprisingly positive which made us believe we were addressing the correct audience.

The majority of the feedback emphasised this as our group claimed the target audience we were hoping to address was suitable for the genre we are using for the video. They also said our concept for the music video would address this audience well which I was happy about, as we got feedback saying it reminded them of Green Day and You Me At Six, which was the same target audience we were hoping to attract, suggesting we were aiming at the correct audience. One criticism we did get however, claimed that we were using very mainstream bands for our influences despite our song being indie. However, the ideas of the music video were collaborative of mainstream bands, such as Green Day's 'Wake Me Up When September Ends' and Nickelback's 'Photograph', but also less known mainstream artists such as Keith Urban's 'I Told You So' and 'Somebody Like You', which I believe all target the same audience despite the different genres.

Because our genre is indie, when planning the ideas for the music video, we wished to make it slightly entropic in order to attract our audience and make it stand out against other videos within the same genre. This is where the scarecrow protagonist came from. The feedback we received from our pitch suggested they 'liked the idea of the scarecrow coming to life'- which I believe will give the music video an entropic feel. Within our feedback one person claimed the idea was not very original because the ideas and concepts came from mainstream bands such as Green Day. However, it is only the locations which came from these bands, and even then they have been altered and changed due to the season which we will be filming, not the ideas.

The rest of the feedback suggested they believed the idea of the music video is exciting but also achievable, for example, one person said "REALLY like the song, I'm excited to see it", and another person claimed "I like the song and I think it will work well within the ideas they have."

One person however brought up the interesting question as to whether the idea will be serious or comedic. Me and my partner discussed this and due to the difference in humour between individuals, we're going to keep it a fun-serious type of video, as if the humour differs between each person, some individuals may dislike the video completely. Despite not focussing on the comedic side of the video, we will include some comedic gestures throughout the video, to add entropy and to keep the audience entertained.